What do you think “Is SEO really dead”?
This is a burning question and a very heated topic to debate on.
SEO has been primary source of traffic for most of the companies depending on the inbound marketing. For many this has been the only answer for the traffic related prayers.
Though, search has become synonymous to google. Google has become nightmare to the SEO folks. There have been two categories of people. First one who believe web can useful and they are involved in making it more semantic and other who have always believed in spamming the system never caring about the usefulness and gaining their desired results. Not caring enough about that the result achieved will be short lived and in some extent fatal.
You can now summarize that for later one the SEO is dead and for the first one it has simply evolved. Now those who are able to cope and adapt will survive and live to make web more semantic and those who believe in spamming will be a story of past.
You can say, the days of spamming are over. Simply evolve or perish. I have personally seen many webmasters calling themselves ‘SEO’, and when the bubble started bursting they too were gone in those burst.
I too gave up when my results started crumbling and I could not take any more. Virtually I gave up. But I had no other option than adopting and coming back.
The problem had always been with mindset. And above all it is about taking step towards making your practice more search engine friendly and long lasting. You don’t have to do so much of research or already coin a new theory or set very different practices. Just making the basics clear and deciding that if you want to rank in google you got to please google by following what it says. Not going against google.
1. SEO is not dead it has ‘Evolved’: We must accept that at one point or other we have spammed the search engine knowingly or unknowingly. It was high time search engines should do something, otherwise people had started not believing them keeping the entire usability at stake.
When search engines realized this, they just positioned themselves to protect their users and giving them the best user experience. It came in the form of Panda, Penguin, Humming, etc for google.
These updates were nothing but adjustments made to the algorithms of search engines. Those who were practicing right and had following the guidelines survived and those who were spamming just vanished.
After all we know in the society there has been ongoing fight for survival of the fittest. Stay fit or let go yourself.
2. You got to set your practice right: Many SEOs and webmasters coped with this. However, it requires courage and lots of hard work to come back with right practice. The winning formula is not derived in a day. It needs to be tried and tested before you can again start pitching clients.
For those who have been manipulating search and ranking pages or websites that don’t deserved to be ranked, were simply sent out of business. Others doing ethical SEO simply will survive and going to live longer. Its all about setting best practices and following correct guidelines.
3. SEO is not going to get easier: There is a human tendency, we want more with less of effort and input. Even today the basic ranking algorithm is same. But the way of doing things have changed. Now the shortcut is not going to help you rank better.
With so many ranking algorithms and rapid changes, it has become very tough to rank for your desired keywords. The system cannot be scammed any more. You have to follow the guidelines seriously which has made the process longer and tedious.
For example: Link building is still one of lethal process to dominate ranking. But the way of securing it has become upside down. Even a slightest mistake can make you disappear overnight. We have all heard how google has taken down the link and blog networks. Same thing with content, initially content were made solely for search engines. Now same is not going to work. You can not simply rank by pleasing search engine. The content should be
usable and must be appreciated by the audience, making the scenario tough.
4. SEO still works and It always will: If any of you have slightest of doubt or question then you can always have a look at Backlinko.com and moz.com/blog. Moz has been in SEO industry since decades and Backlinko.com rose to fame after google’s massive algorithm update around 2012.
I personally believe, as long as search engines will be there SEO will exist. Period.
SEO is far from dead. It will keep on evolving. The speed of evolution may speed up in future. There is no sign of slowing down. Google alone makes thousands of updates to search algorithms each year.
Stop making lame excuses and stop whining. You can only grow and prosper if you admit your shortfalls and work on them. After all you will have to work for your business. There is no magic pill and no shortcut for SEO success. Get started today. Start revising. Review-rinse-repeat.
You will have the winning strategy.